AN APPRAISAL OF THE EFFECTIVENESS OF RADIO ADVERT CAMPAIGNS IN CONTROLLING MATERNAL MORTALITY: A CASE STUDY OF STAFF AND STUDENTS OF THE FEDERAL POLYTECHNIC, OFFA, KWARA STATE, NIGERIA

BY

AIYELABEGAN, CHINWE JAMEELAH (MRS.)
DEPARTMENT OF MASS COMMUNICATION
THE FEDERAL POLYTECHNIC
OFFA, KWARA STATE, NIGERIA.

MARCH, 2016

ABSTRACT

The importance of promoting material health in our society cannot be over emphasized, this is because it goes a long way in saving the lives of expectant mothers and their unborn babies. Therefore, the purpose of this research work "An Appraisal of the Effectiveness of Radio Advert Campaigns in Controlling Maternal Mortality: A Case Study of Staff and Students of the Federal Polytechnic Offa" is to ascertain how the mass media, especially the advert campaigns on the radio are used to o control maternal mortality. The research was conducted using a population size of five hundred (500) Staff and Students of the Federal Polytechnic Offa, Kwara State, Nigeria. The research reviewed four local radio stations in Osun and Kwara State respectively of which the respondents have regular access and also, some selected non-governmental Organizations (NGOs) were visited in order to access their activities in the control of the causes and effects of maternal mortality. The research was conducted within a period of five months (May-September 2015). Use of questionnaire and On-the-Spot in depth Interviews were adapted as the instruments for data collection while simple percentage was adopted for data analysis. Finally, recommendations and suggestions on the control and preventive measures for maternal mortality made for future researchers, for relevant agencies in the health sector and other concerned stakeholders, organizations and institutions in addition to individuals at the home front in particular and the society at large.